Francis M. Ardi
Direct Marketing Copywriter

 Attention to Detail in Promotional Writing 

You've just found something your market is hungry for...

"The Sooner You Get Your Promo 
   in Front of Potential Customers,
   The Sooner You'll Be Turning Profits"

Perfection Is Important...  And So Is Timeliness

Let me help you keep your campaign on schedule.
  

Promotional Writing Services - Online and Offline

Web Pages - including but not limited to

Landing Pages
Sales letter style pages selling a single product or service where dedicated selling effort is necessary.  These have a bold headline at the top and an order link near the bottom.  Samples of Landing Pages I've developed are on the right side bar of my Landing Page Development page.
Click here to go to the Landing Page Development page.
Opt-in Pages
Also known as Squeeze Pages, these pages similar to landing pages but are used to build mailing lists.  These have a web-form with a name and email address fill-in blanks and a submit button.  These are much shorter than landing pages and entice people to enter their contact information by providing access to the desired information or offering a free download.
Inquiry Pages 
These pages are developed with the objective of generating inquiries and sales leads.  They read like landing pages and fill-in form in place of the prompt to order found on a sales landing page.  This page you are now reading is a sales lead generation or inquiry page.
Home Pages
These pages provide information about a company or organization.  They have the company logo at the page header and navigation links to items like | About | Products and Services | FAQ | Careers | Contact Us |

Email Marketing Messages 

Email Solo Ads and Space Ads
An email solo ad is an email message, usually plain text, to get recipients to click on a link to a landing page.  It is written as a mini sales page, starting with some useful information, such as a news item, and leads the reader to click on a link for more details on the solution to a particular problem.  
This link takes the reader to a landing page where you present your product as the solution to the problem.
A space ad is a paragraph advertising your product with a link to your web site that is inserted within the text of a broader message, such as a newsletter or ezine.

Pay Per Click  Ads

Classified Ads used in Google AdWords and other search engines
The main challenge in developing pay per click ads for AdWords is that you have a severe ad length constraint.  You are limited to 25 characters for the headline and 35 characters for each of the two lines.
Then there is the matter of developing keywords lists.
Let me help you with your PPC ad campaigns.  PPC ad development can be included in any Internet promotional media development above, for example you can have PPC ads developed for your landing page or sales lead pages.

White Papers

Used most commonly in high-tech B2B marketing.  A white paper is written more like a report or article, with useful information rather than sales rhetoric. The primary purpose is not necessarily to sell but to enable individuals of influence within a company make good decisions.  White papers perform better than brochures simply because people don't like to be sold, but will pursue an idea further if it makes sense.  For more information on white paper writing, click on this link to my white paper specialty page.

Direct Mail Packages and other Print Media

From post cards, flyers, to full-page magazine ads and postal direct mail packages, the same appeal to customers' desires is given special attention.
Unlike Internet marketing applications, you might want to work with a graphic artist.  A lot of print shops employ layout specialists that work best with the press operators to produce the most desired result for your promotional works.

Copy Editing

Do you have any promotional materials that don't seem to be doing too well? Maybe you wrote your own copy and would like to have it optimized for customer appeal.  Whatever, I'll do a free basic evaluation of your marketing literature, whatever the format.  Copy editing can be done for a fraction of a complete advertising package prepared from scratch.  You'll still get the same great results.

Please use the inquiry form at bottom of page.

 

Your business could be losing money waiting for that 
'Big Name Copywriter with an Exemplary Track Record'
to start working for you since
many of them are booked for weeks if not months.

 

I know there are a lot of good copywriters who do top level work and high ethical standards, but what I'm hearing is that most of these copywriters are booked so far in advance they can't be hired.

Ray Edwards, Copywriter, June 24, 2007

 

Think about what you really need, a writer who can
develop web pages or any other promotional literature
in a style consistent with proven winners.  It might be a good idea to add some of these 'unknown writers' to your Rolodex.

All you need to do is look at their writing samples and
pick the ones you think will do best for your company.

This will assure you of a copywriter at your beck and call
for those mission-critical promotionals that cannot wait.

 

Alternative Health Market, Nutritional Products, Health Information, 
Home Therapy Devices and Clinical Services

    Writing for the health market requires special attention to detail, since the health industry as a whole is under scrutiny of governmental agencies like the FTC, FDA and the Department of Health and Human Services.  Among some of important tasks of any health market copywriter are:

  • Doing extensive research on what is marketed to assure credibility and accuracy of claims.
     

  • Expressing credibility to claims by including quotations from reliable resources and testimonials from satisfied customers.
     

  • Being careful about the use of words like cure, treatment, remedy, relief so as not to include inaccurate and misleading claims.  Such statements would draw attention from the FDA and other government health agencies.
     

  • Knowledge of the basics of health science, including common diseases so as for claims to make sense to those among potential customers who are more knowledgeable in the medical field than the typical consumer.
     

  • Making sure illustrations used in the promo accurately represent any condition or concept in supporting the written copy.

Complete the form below to inquire about promotional writing services
or to request a free critique of your web site or sales literature.

Free Report

What To Look For in Writing Samples.

   Be more confident in choosing a copywriter to prepare your promotional materials. This 20 page report provides an outline of what to look for in their writing samples. 

 

Sales letter writing for  
print and online
direct-marketing.

Direct Mail Sales Letters
Web Site Landing Pages
Email Solo Ads
White Papers
Web Site Editing
Pay Per Click Listings
 

ClickBank Sellers

Attract More Affiliates and Make More Sales!

Have your pitch page written by a professional copywriter.  

New Merchant Special
Click Here for Details

 

Health Market Copywriting 

Requires special attention to detail since credibility is of utmost importance.

Click here for details.

 

Landing Page development 
for Internet Marketers.

For what copywriters charge just to write the words, you can have a   complete landing page ready to upload and start working for you.

Click here for details.
and writing samples.

 

White Paper
Writing 

for Business and Technology.

White papers are ideal  for B2B marketing since they educate, help buyers make decisions and help generate sales leads.

Click here for details.

 
Free Critique of Your Copy

Copy Editing

Write your own copy?
Is it working for you?
Editing your copy for Optimal Conversion is a lot less expensive than new copy from scratch.
For start-ups this is the best way to get good, professional sales copy.

 Click Here for a
   Free Critique of your   web site or sales letter   and an edit estimate.

 

 

 

 

 

Portfolio of
Writing Samples
Each Link opens a new browser window.

 

Ultra Metabolism

Landing Page

an audio series based on Dr. Mark Hyman's best selling book of the same title about the truth on what it takes to lose weight and keep it off.
Download purchase mp3.

Click Here

 

Vita Vision

Direct Mail Sales Letter

Nutritional Supplement provides essentials to maintaining eye health

Click Here

 

 

 

 

Mexico Insider

Email Solo Ad

Subscription to news letter on living, real estate and retirement in Mexico.

Click Here

For More Samples
Go To Landing Page

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For More Information, to inquire about copywriting or landing page development, or to request a free critique of your sales pages, Please Use the Inquiry Form Below.

 

WRITING SAMPLES WILL BE FURNISHED ON REQUEST

Request for Service, Critique or More Information

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Privacy Policy - Any information you provide will be used exclusively by Francis M. Ardi.  Your name and information will not be sold, rented or otherwise distributed to any third party or other organization.

 

 

 

Francis Ardi

12406 Oro Valley Trl
Austin, Texas 78729  U.S.A.
Telephone: 1+ 832-656-3721
Fax: 1+ 512-697-8295

 Copyright © 2007 by Francis M. Ardi.   All Rights Reserved