You've
just found something your market is hungry for...
"The
Sooner You Get Your Promo
in Front of Potential Customers,
The Sooner You'll Be Turning Profits"
Perfection Is Important...
And So Is Timeliness
Let me
help you keep your campaign on schedule.
Promotional
Writing Services - Online and Offline
Web Pages -
including but not limited to
Landing Pages
Sales letter style
pages selling a single product or service where dedicated
selling effort is necessary. These have a bold
headline at the top and an order link near the
bottom. Samples of Landing Pages I've developed are
on the right side bar of my Landing Page Development page. Click here to go to the
Landing Page Development page.
Opt-in
Pages
Also known as Squeeze Pages,
these pages similar to landing pages but are used to build
mailing lists. These have a web-form with a name and
email address fill-in blanks and a submit button.
These are much shorter than landing pages and entice
people to enter their contact information by providing
access to the desired information or offering a free
download.
Inquiry
Pages
These pages are developed with
the objective of generating inquiries and sales
leads. They read like landing pages and fill-in form
in place of the prompt to order found on a sales landing
page. This page you are now reading is a sales lead
generation or inquiry page.
Home
Pages
These pages provide information
about a company or organization. They have the
company logo at the page header and navigation links to
items like | About | Products and Services | FAQ | Careers
| Contact Us |
Email Marketing
Messages
Email
Solo Ads and Space Ads
An email solo ad is an email
message, usually plain text, to get recipients to click on
a link to a landing page. It is written as a mini
sales page, starting with some useful information, such as
a news item, and leads the reader to click on a link for
more details on the solution to a particular
problem.
This link takes the reader to a landing page where you
present your product as the solution to the problem.
A space ad is a paragraph
advertising your product with a link to your web site that
is inserted within the text of a broader message, such as
a newsletter or ezine.
Pay Per
Click Ads
Classified
Ads used in Google AdWords and other search engines
The main challenge in
developing pay per click ads for AdWords is that you have
a severe ad length constraint. You are limited to 25
characters for the headline and 35 characters for each of
the two lines.
Then there is the matter of developing keywords lists.
Let me help you with your PPC
ad campaigns. PPC ad development can be included in
any Internet promotional media development above, for
example you can have PPC ads developed for your landing
page or sales lead pages.
White Papers
Used most commonly in high-tech B2B
marketing. A white paper is written more like a report or
article, with useful information rather than sales rhetoric. The
primary purpose is not necessarily to sell but to enable
individuals of influence within a company make good
decisions. White papers perform better than brochures simply
because people don't like to be sold, but will pursue an idea
further if it makes sense. For more information on white
paper writing, click on this link to my white paper
specialty page.
Direct Mail
Packages and other Print Media
From post cards, flyers, to full-page
magazine ads and postal direct mail packages, the same appeal to
customers' desires is given special attention.
Unlike Internet marketing applications,
you might want to work with a graphic artist. A lot of print
shops employ layout specialists that work best with the press
operators to produce the most desired result for your promotional
works.
Copy Editing
Do you have any promotional materials
that don't seem to be doing too well? Maybe you wrote your own
copy and would like to have it optimized for customer
appeal. Whatever, I'll do a free basic evaluation of your
marketing literature, whatever the format. Copy editing can
be done for a fraction of a complete advertising package prepared
from scratch. You'll still get the same great results.
Your business
could be losing money waiting for that
'Big Name Copywriter with an Exemplary Track Record'
to start working for you sincemany
of them are booked for
weeks if not months.
I
know there are a lot of good copywriters who do top level work
and high ethical standards, but what I'm hearing is that most of
these copywriters are booked so far in advance they can't be
hired.
Ray
Edwards, Copywriter, June 24, 2007
Think about what you
really need, a writer who can
develop web pages or any other promotional literature
in a style consistent with proven winners. It might be a good idea to add
some of these 'unknown writers' to your Rolodex.
All you need to do is
look at their writing samples and
pick the ones you think will do best for your company.
This will assure
you of a copywriter
at your beck and call
for those
mission-critical promotionals that cannot wait.
Writing for the health market requires
special attention to detail, since the health industry as a whole is under
scrutiny of governmental agencies like the FTC, FDA and the Department of
Health and Human Services. Among some of important tasks of any
health market copywriter are:
Doing extensive research on what is marketed to assure
credibility and accuracy of claims.
Expressing credibility to claims by including
quotations from reliable resources and testimonials from satisfied
customers.
Being careful about the use of words like cure,
treatment, remedy, relief so as not to include inaccurate and
misleading claims. Such statements would draw attention from the
FDA and other government health agencies.
Knowledge of the basics of health science, including
common diseases so as for claims to make sense to those among
potential customers who are more knowledgeable in the medical field
than the typical consumer.
Making sure illustrations used in the promo accurately
represent any condition or concept in supporting the written copy.
Complete the form below to
inquire about promotional writing services
or to request a free critique of your web site or sales literature.
Free Report
What To Look For in Writing Samples.
Be more
confident in choosing a copywriter to prepare your promotional
materials. This 20 page report provides an
outline of what to look for in their writing samples.
Sales letter writing for
print and online
direct-marketing.
Editing your copy for Optimal
Conversion is a lot less expensive than new copy from scratch.
For start-ups this is the best way to
get good, professional sales copy.
Click
Here for a
Free Critique of your web site or sales
letter and an edit estimate.
Portfolio of
Writing Samples Each Link opens a new browser window.
Ultra Metabolism
Landing Page
an audio
series based on Dr. Mark Hyman's best selling book of the same title
about the truth on what it takes to lose weight and keep it off.
Download purchase mp3.
For More Information, to inquire about copywriting or landing page development,
or to request a free critique of
your sales pages, Please Use the Inquiry Form
Below.
Please indicate what you are
inquiring about or interested in.*
Also include any requests, inquiries
and/or comments.
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