"You
Need Writing That Gets Results
And You Need It Now"
Perfection Is Important...
And So Is Timeliness
Let me
help you keep your promotion on schedule.
Dear Business Builder,
You could be losing money waiting for that 'Big Name Copywriter with an Exemplary Track Record'
to start working for you since many of them are booked for weeks if not months.
And most of them charge
rather exorbitant fees - more than what most new businesses can
afford. These writers have become accustomed to writing for big
name marketers, leaving them with little time to take on start-up
clients.
I
know there are a lot of good copywriters who do top level work
and high ethical standards, but what I'm hearing is that most of
these copywriters are booked so far in advance they can't be
hired.
Ray
Edwards, Copywriter, June 24, 2007
Think about what you
really need, a writer who can
develop web pages or any other form promotional literature
in a style consistent with sales letters that have generated a large
volume of orders.
Many times, even well established marketing companies
might not always justify hiring a high-priced, booked-up copywriter for
some promotional campaigns.
It might be a good idea to add
some of these less well known writers to your Rolodex.
All you need to do is
look at the copywriter's writing samples and
pick a writer you believe will do best for your company.
This will assure
you of having a copywriter
at your beck and call
for those
mission-critical promotionals that cannot wait.
But don't delay. A
copywriter can handle not more than two writing projects
simultaneously without compromising on effectiveness and timeliness of
your marketing literature. After that, it'll be a week or two (if
not more) before I can start work on any new project.
Take a look at the writing
services listed on this page. Let me know of any specific requests
by using the inquiry form below.
To Your success,
Francis M. Ardi
P.S. A detailed guide to
selecting an ideal copywriter is available as a download upon submitting
your inquiry. Use
the
request form below.
Promotional
Writing Services - Online and Offline
Web Pages -
including but not limited to
Landing Pages
Sales letter style
pages selling a single product or service where dedicated
selling effort is necessary. These have a bold
headline at the top and an order link near the
bottom. Samples of Landing Pages I've developed are
on the right side bar of my Landing Page Development page. Click here to go to the
Landing Page Development page.
Opt-in
Pages
Also known as Squeeze Pages,
these pages similar to landing pages but are used to build
mailing lists. These have a web-form with a name and
email address fill-in blanks and a submit button.
These are much shorter than landing pages and entice
people to enter their contact information by providing
access to the desired information or offering a free
download.
Inquiry
Pages
Web pages developed for generating sales
leads and inquiries about your products and services.
Similar to a landing page with a form at bottom for
collecting name, contact info, particulars like position
with company and a text area for specific requests.
This page you are now reading is a sales lead
generation or inquiry page.
Inquiry Page Development
includes a PHP script* to write inquiries from potential
customers are written to a text file and a thank you page, displayed after the prospective client submits an
inquiry.
*Unless the client already has a database system for storing data
collected from visitors.
Email Marketing
Messages
Email
Solo Ads and Space Ads
An email solo ad is like a
sales letter email message, usually plain text, to get
recipients to click on a link to a landing page or order.
This is usually sent out to a mailing list.
A space ad is a paragraph
advertising your product with a link to your web site
added to a newsletter or ezine. This is a popular
way for affiliates to market their products.
Pay Per
Click Ads
Classified
Ads used in Google AdWords and other search engines
The main challenge in
developing pay per click ads for AdWords is that you have
a severe ad length constraint. You are limited to 25
characters for the headline and 35 characters for each of
the two lines.
Then there is also the task of developing keywords lists.
Let me help you with your PPC
ad campaigns. You can request PPC ads for your landing
page or sales lead pages for a nominal additional charge.
White Papers
Most commonly used in high-tech B2B
marketing. A white paper is written more like a report or
article, with useful information rather than pure sales rhetoric. The
primary purpose is not necessarily to sell but to enable
individuals of influence within a company make purchasing decisions.
White papers perform better than brochures simply
because people don't like to be sold, but will pursue an idea
further if it makes sense. For more information, click on this link to my white paper
specialty page.
Direct Mail
Packages and other Print Media
From post cards, flyers, to full-page
magazine ads and postal direct mail packages, the same appeal to
customers' desires is given special attention.
Unlike Internet marketing applications,
you might want to work with a graphic artist. A lot of print
shops employ layout specialists that work best with the press
operators to produce the most desired result for your promotional
works.
Copy Editing
Do you have any promotional materials
that don't seem to be doing too well? Maybe you wrote your own
copy and would like to have it optimized for customer
appeal. Whatever, I'll do a free basic evaluation of your
marketing literature, whatever the format. Copy editing can
be done for a fraction of a complete advertising package prepared
from scratch. You'll still get the same great results.
Writing for the health market requires
special attention to detail, since the health industry as a whole is under
scrutiny of governmental agencies like the FTC, FDA and the Department of
Health and Human Services. Among some of important tasks of any
health market copywriter are:
Doing extensive research on what is marketed to assure
credibility and accuracy of claims.
Expressing credibility to claims by including
quotations from reliable resources and testimonials from satisfied
customers.
Being careful about the use of words like cure,
treatment, remedy, relief so as not to include inaccurate and
misleading claims. Such statements would draw attention from the
FDA and other government health agencies.
Knowledge of the basics of health science, including
common diseases for claims to make sense to those among
potential customers who are more knowledgeable in the medical field
than the typical consumer.
Making sure illustrations used in the promo accurately
represent any condition or concept in supporting the written copy.
Complete the form below to
inquire about promotional writing services
or to request a free critique of your web site or sales literature.
Attention Web Page
Designers and Web Developers
Some of your
clients need professional copywriting services.
Especially if they are selling on
the web. In fact, the majority of web sites are
established for marketing purposes. There are lots of web
pages that are poorly written for selling purposes.
Optimizing web pages for conversion is critical when the purpose
is to get readers to place an order. At least they should
have their pages reviewed by a professional copywriter for
selling effectiveness. I provide this service to your
clients for free.
Joint venture partnerships, fees and client
billing agreements are established on an individual basis.
Please use the form below to request details.
For More Information, to inquire about copywriting or landing page development,
or to request a free critique of
your sales pages, Please Use the Inquiry Form
Below.
Be more
confident in choosing a copywriter to prepare your promotional
materials. This 20 page report provides an
outline of what to look for in their writing samples.
How to
Choose the Right Web Site Format For Your Business
Explains the different web site formats commonly used by
various companies, both Internet marketers and other businesses
that need an online presence and how to select the type and
format appropriate for your business.
You'll also receive a questionnaire where you can supply me with
specific details on your promotion by typing answers to
questions right onto the word document and email it back to me.
Schedule of fees for copywriting services listed above is also
included.
Samples of my writing are also available after submitting
your request.
Request for Service,
Critique or More Information
Please indicate what you are
inquiring about or interested in.*
Also include any specific requests, inquiries
and/or comments.
If you need writing samples, please
state your request
in the text area above.
Please enter the four characters shown at right
into the small space at end of this line.*
* Required
information
I shall personally be in touch
with you as soon as possible.
Privacy Policy - Any information you
provide will be used exclusively by Francis M. Ardi. Your
name and information will not be
sold, rented or otherwise distributed to any third party
or other organization.
