Copywriting for Digital Age Marketing
Though the basics of salesmanship in print have not changed, the Internet has allowed the development of multiple marketing channels and strategies. Some are complex but Digital Age methods made it easy for the emergence of whole new companies.
The sales letter has not changed, they just made it into a web page and called it a landing page. This page has a link to an order form you fill out, much like the order form in a postal direct response letter.
What’s different and often complex are newly developed marketing methods and strategies that make for more effective online marketing with capabilities that were non-existent in the pre-Internet age.
There are numerous processes in online marketing for which a copywriter needs to adapt writing skills.
These include but are not limited to…
- Search Engine Optimization (SEO) making web pages easier to index by search engines
- Pay Per Click advertising
- Keyword Research
- Email marketing. This can be further broken down into
- Email Blasts (distribution to an email list)
- Autoresponder Series
- Blogging and Social Media Marketing
- List Building and Marketing Funnels
In summary, a typical marketing campaign in the Digital Age usually consists of multiple components of writing. For this reason I am dedicated to keeping up with the trends as well as maintain the traditional skills of direct-response copywriting.
Contact me using the form on this site about how I can provide writing services for your particular online marketing campaign. Click Here