| Don't Crunch Your Headlines |
The layout of the headline of a sales letter is
as important as the words.
Yet the headlines of many landing pages appear as a big blur
of large bold text that does not do well in grabbing the
reader's attention. This article gives examples of
crunched headlines and discusses how to optimize headline
layout for maximum attention-getting ability. |
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| Don't Let Them See Such A Small Button on
the Vertical Scroll Bar |
| Long copy generally does better than short
copy. But how long is too long? People are
generally busy and might not take a lot of time to read lots
of sales rhetoric. This article discusses a handy guide
to avoid writing excessively lengthy sales letters and web
site landing pages. |
| |
| Cliché
of the Month - You Get What You Pay For |
| The common expression, you get what you
pay for, used to justify price is rather vague. This
article gives examples on how focus this expression to
specific selling and persuasive situations. |
| |
| What To When Something Sounds Too Good To Be
True |
| When you see some very enticing program on the
internet promising ways to make lots of money online or an
incredible health benefit that seems so unreal, here's how you
can do a Search to find out if it could be for real or a scam. |
| |
| How Fifteen Extra
Characters Can Make a World of Difference |
| There's an advantage of Yahoo Sponsored Search
over the tight constraints of Google AdWords. |
| |
| Why Possibly Prescription Drugs are Expensive in the United States |
| Drug companies in the U.S. claim they do a lot
of research in developing new drugs which is costly. You
mean the British and Germans don't do research? There has to
be another reason for prescription drugs being so expensive
this side of the border. |
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