| Business
and Marketing Topics |
General
Interest |
| Articles of interest to copywriters, business
builders and the Internet. |
Articles on news, politics, consumer issues,
health, and self-improvement. |
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| Don't Crunch Your Headlines |
Why
Some Prescription Drugs are Expensive |
The layout of
a headline is
as important as the words.
Yet many headlines appear as a big blur
of large text that doesn't really grab the
reader's attention. Here how to optimize headline layout
to draw maximum attention. |
Drug companies in the U.S. claim they do a lot
of research in developing new drugs which is costly. You
mean the British and Germans don't do research? There has to
be another reason for prescription drugs being so expensive
this side of the border. |
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| Don't
Let Them See Such A Small Button |
When Something Sounds Too Good To Be
True |
| Long copy generally does better than short
copy. But how long is too long? People are busy and might not
have time to read long pages. This article explaines a handy guide
to whether your landing page is too long. |
When you see some very enticing program on the
internet promising ways to make lots of money online or an
incredible health benefit that seems so unreal, here's how you
can do a Search to find out if it could be for real or a scam. |
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| Cliché
of the Month - You Get What You Pay For |
Another
Advantage of Socialized Medicine |
| The common expression, used to justify price is rather vague. This
article gives examples on how focus this expression to
specific selling and persuasive situations. |
Universal
health care allows for a patient information system where any
provider can access vital data from prescriptions to past
history to x-rays and EKGs, making health care delivery more
efficient and effective. |
| How Fifteen Extra
Characters Can Make a World of Difference |
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| There's
a distinct advantage of Yahoo Sponsored Search
over the tight constraints of Google AdWords. |
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