Limited Time Offer for New
ClickBank and PayDotCom sellers
Have a professional copywriterdevelop your pitch page.
"You'll not only
Make More Sales,
you'll also
Attract More Affiliates
Eager to Promote Your
Product."
There
are copywriters who don't charge much
to write your pitch page.
Make sure you see their
writing samples.
Some
copywriters will edit copy you've written yourself for a lot
less than the cost of a new page. If you can find
one,
believe me, it is worth it.
For
a limited time, I'm offering my services at a special
rate. You'll have a professionally written pitch
page optimized for conversion rate,
for a mere fraction of what you would pay to have a typical landing
page written.
Not
only will you generate more orders from customers,
you'll also make a better impression on the ClickBank
and PayDotCom network of affiliates looking for products to
promote.
Dear Clickbank Info-marketer,
You have a great information product or
some other downloadable just waiting to present to your market. You
already know Clickbank and PayDotCom offer an ideal system to start
selling downloadable products and accept payments online.
A whole network of affiliates looking to promote
your info product.
You'll have a ready-made, easy to set up online
payment processing system that integrates seamlessly with your web
site. And you'll have an enormous network of affiliates always on
the lookout for some hot product to promote.
There's no need for you to seek out
affiliates. They come looking for you. In fact, affiliates
are always scouring the Clickbank Marketplace for products the market is
hungry for that pay a generous percentage or dollar amount of commission
per sale.
An affiliate will select your products to promote,
provided that...
the product is a good fit in an affiliate's
market niche. Something that satisfies a specific need or
desire among potential buyers in a given niche.
the commission dollar amount, together with
projected sales volume, promise a worthwhile return on investment.
the web page selling the product, of pitch
page as it's known among Clickbank members, appears to be written
in a style consistent with winning sales letters.
Your product description page needs to be an effective selling
device.
Successful affiliates are quick to
recognize a good selling page. They know
first hand what letters have sold plenty by the way they're
written. Affiliates using email lists know not
pitch to a list too often or they'll get lots of opt-outs. When
affiliates promote a product to their lists, they want to be assured of a
profitable campaign.
Affiliates using paid advertising want
assurance of a good return on investment.
Affiliates are also keen on protecting
their reputation.
Some of
the products at Clickbank make me uncomfortable to promote.
The
pitch page looks cheesy and is something I wouldn't be
interested in buying from especially when there are typos in
their opening statement such as ...
"buy this ebook so you
don't get scamed!"
It makes me think some guy in his
basement put together a quick and sloppy pitch page to make $7
an ebook per sale and maybe the product isn't worth promoting.
Especially if I have regular visitors to my site who will
somehow blame me for my promotion of scammy or bad quality
goods.
Submitted by thischick on
Mon, 09/22/2008 - 01:47.
Source: www.quityourdayjob.com/node/2446
Many online business operators place more
emphasis on search engine optimization than on optimizing conversion
rate - the percentage of page viewers who buy. While it is important
your web
pages be indexable by search engines, do keep in mind that...
Search engine optimization is
just one way
to drive visitor traffic to your site.
Optimizing conversion rate is
the only way to generate the most response
from the visitor traffic to your site.
Good Copywriting is what connects Quality Traffic
with Quality Products by presenting the product in a
manner that is meaningful to the potential customer.
This is
done by first appealing to the emotions involved in motivating someone
to want to take a look at your offer. This is done in the
headline and first few sentences.
The Headline of a Pitch Page
Those big bold
few lines of text across the top of a landing page just below
the header graphic are what compel someone to start reading your
page. It is the Attention phase of the sales
process. Writing good headlines comes only with lots of
study and practice and professional copywriters often spend
hours coming up with a good headline. Yes, hours. They're
that important.
A lot of web
page developers don't realize this. You'll probably seen
lots of sloppy headlines, enormously long sentences crammed into
a rectangular area. Despite their 'loud look', nothing
really stands out grabbing your attention.
I see these
headlines a 'crunched headlines'. Look at the example
below.
"In
Only 3½ Minutes, You Can Quickly And Easily Crank Out A Killer
Cover Letter That Is Guaranteed To Have Your Phone Ringing Off
The Hook With Hot Job Interviews And Top Job Offers... Without
Writing One Word!"
"On
average, five times as many people read the headline as those that
read the body copy.
If you haven't done some selling in your headline, you've wasted
80% of your client's money."
David Ogilvy
You then expand on the customer's current
state of affairs, that of not having your product. Give reasons
for your product's desirability, backed by elements of credibility and
proof, like testimonials and quotes from respected sources.
Finally, you appeal to your
customer's sense of reason and give a reason to act now.
What I Can Do For You
I will do my best to see that you will
have a pitch page that presents your product in a manner consistent
with proven winners among sales letters. Using the methodology
of the world-renowned AWAI program, your pitch page will take your
prospective customers through all the steps necessary, from generating
interest, developing desire and finally, getting your prospect to see
that having your product makes perfect sense.
For a lot less than you would pay a typical
copywriter just to do your writing,
you'll have a complete pitch page, ready to upload and go to
work.
Just think about not having to look for
two services, one to do your writing and one to make your web
pages. If you just want a web page, there are hundreds of web
page designers, desperate for work who will do it for cheap, but what
will you be getting?
Most web
designers don’t have the first clue about how to convert
traffic!
Just
think about it…
Over 99% of
all web sites today are designed by programmers or graphic artists — NOT
marketers. Most of these guys have never earned a dime
selling anything online except their overpriced (and under performing)
web design services.
Eric Graham, "The Conversion
Doctor"
What's Included With
Your Landing Page
You can have a simple landing page
like the one you are reading, or you can supply me with a template
with which I shall type your copy into using a web page
editor. You are to provide me with all photos and other
graphic elements, including the header graphic, if you want me to
add it to the top of your page.
In the case of a simple page, you
need to specify the color scheme of your web page. This is the
background color, border colors, headline text color and color of
any other text, Johnson box background colors.
Besides an effective sales letter from headline to
postscript, your landing page will be developed with features typical
of a web page. These include:
inserting photographs and any graphics you provide at no
additional page-length charge
adding any text components you provide such as testimonials and
quotes at no additional page-length charge
adding a sidebar, if desired
ClickBank or PayDotCom order link
Thank you page where the new customer will be taken
back to after completing the purchase transaction where there are
links with which the products and bonuses can be downloaded.
As a new marketer, your best chance of being
noticed by affiliates
is having a pitch page of a style consistent with winning sales
letters.
As a copywriter accustomed to using a web page editor
as my 'typewriter' I can see your page develop right before me.
The way it would look to a potential customer and, just as important,
to an affiliate looking for something new to put on display.
Not many copywriters serve the ClickBank
market
since for many, this is a rather
unprofitable niche, consisting of startups and newbies who don't
have an established business and don't have a lot of money for
advertising expenditures.
There are the exceptions, Ewen Chia
and Jo Han Mok, who've earned millions on the Internet, regularly
use ClickBank and PayDotCom, respectively for promoting their
products and processing payments.
A typical web page requiring the services
of a copywriter and a web page designer could easily set you back
$1,000 or more. And then there is the hassle to having to work
with two service providers, requiring more lead time. As a
result a lot of ClickBank publishers either write their own copy or
pay the high development costs.
So what would I charge?
A typical, four page
length pitch page (MS Word, Verdana 10) would be $499 and up*.
*About $75 for each additional
page of written copy.
No additional page charge for graphics and testimonial text furnished by
client.
Copy editing (fix up the copy you got
somewhere else or did yourself) $269 and up.
This would be for both the
copywriting and web page layout for the pitch page and the
thank-you page. But for a limited time, for the first ten
new publishers, I'm offering to do your ClickBank or
PayDotCom pitch page for only...
$299
Why so low? Just fill out the inquiry form below to find out.
You'll receive my special report, Elements of a Good Pitch
Page together with five of my
copywriting samples and a Pitch Page Development Questionnaire
so that you could acquaint me with your product or service.
But don't delay, there are only 9 spots left.
To your success,
Francis M. Ardi
P.S. I will do only ten pitch pages for
this low a price (minus the one I've already done). After which
I'll charge a minimum of $499 for writing a complete page from
scratch and $269 for a copy editing job.
Request for Service,
Critique or More Information
Please indicate what you are
inquiring about or interested in.*
Also include any specific requests, inquiries
and/or comments.
If you need writing samples, please
state your request
in the text area above.
Please enter the four characters shown at right
into the small space at end of this line.*
* Required
information
I shall personally be in touch
with you as soon as possible.
Privacy Policy - Any information you
provide will be used exclusively by Francis M. Ardi. Your
name and information will not be
sold, rented or otherwise distributed to any third party
or other organization.
Upon submitting your request,
You will be taken to a page from where you can download a
zip file containing the special report, Elements
of a Good Pitch Page together with five of my
copywriting samples and a Pitch Page Development Questionnaire.
