Writing Samples

N.B. Samples are presented as pdf files, a new browser window opens upon clicking the link.

Sales Letters – Long-form Copy 

Here are some examples of long-form sales letters that have been adapted for use as web pages.  The call to action is an “Order Today” link to an online payment processor.  Each link opens a pdf file in a new browser window.You can also right-click to download the file.

Do You Need to See a Doctor to Lose Weight?
Audio program based on the new science of weight loss.This uses an indirect approach, commonly used in overmarketed segments like weight loss by acting to answer a question many overweight individuals ask themselves.

Secrets of Self-Promotion
Audio program on how to do well at finding clients for your professional practice during live events.  How to answer the typical question; “What do you do?” and how to carry conversations that will lead to more business coming your way.

Managing Irritable Bowel Syndrome
E-book for patients afflicted with irritable bowel syndrome. Pointers on diet, medicines, how to best communicate with your physician about your condition, but most importantly, How can you tell if you have IBS and not something worse (or not so bad)?

Prime Performance
A male performance enhancer marketed to men who were not satisfied with other such products.  USP – quantities of substances proven effective in clinical trials.  Many products have tiny amounts of multiple ingredients.

Freedom At Your Fingertips
E-book on acupressure, also known as finger acupuncture, used to treat psychological conditions like phobias, addictions, etc.
I myself used it to help me quit smoking.

Marketing Emails

This link opens a pdf file in a new window showing three typical marketing email messages. Click Here to view Typical Marketing Emails.

Articles and Blog Posts

A pdf file of an article on the advantages of a universal patient database system. Any health professional across the country can access patient health information.  No longer will you need to fill out a questionnaire when you go to a new physician or dentist.
Click Here to read Another Advantage of Universal Health Care.